Why media literacy?



From the time we wake up, we're being hammed by mass media: morning radio, billboards on the way to work, ads on buses, the logo on your lunch, on your shoes, our underwear -we can't escape.

Here are some disconcerting realities:

98% of U.S. homes have a TV
60% of teenagers have a TV in their room
Children spend more time in front of video screens than in the classroom

“We are, all of us, awash in media. Television. Movies. The Internet. Billboards. Newspapers. Magazines. Radio. Newsletters. Individually and collectively, we spend more time with more media than ever before — an average of 10.5 hours a day, about 25% of that time using two media simultaneously, according to a recent study of “Middletown, USA” by the University of South Carolina.”

Read the entire article A Plea for Media Literacy in our Nation's Schools by David Shaw.

2 comments:

Elizabeth Thoman said...

Kitty - sounds like you should be a member of the Alliance for a Media Literate America (www.AMLAinfo.org) - a professional association for teahcers and supporters of media literacy education. There's a student rate and a wonderful grad school caucus that networks with students around the country who are like you -- interested in media literacy.
Thank you for quoting from David Shaw's article on my website - the Center for Media Literacy - www.medialit.org -- there's lots of other information at that site as well -- did you check out the MediaLit Kit on the home page?
I'd love to stay in touch with you -- so hope you'll get in touch with me. Elizabeth Thoman / Founder, Center for Media Literacy. To avoid spammers getting my e-mail I'll sign it:
lizthoman at sbcglobal.net

orcakh said...

Thanks for the cool info Elizabeth. I'll definitely look into the AMLA, especially since I'll be going to grad school soon. It's always great to find others who care about media literacy! thanks for your comment!